Weigel
Strategic Marketing
Weigel Strategic Marketing is a full-service marketing firm focused on helping businesses in funeral service succeed. From funeral service suppliers to cemeteries and funeral homes, Weigel Strategic Marketing operates as a marketing and communications resource that specializes in helping death care companies with their marketing challenges.
We know the ins and outs of traditional marketing, like print advertising and brochures. We also know a thing or two about digital marketing and social media. Since we are small, we’re nimble enough to help start-up companies and individual funeral homes. And since we’ve been doing this for more than twenty-five years, we also can help established funeral service companies with their marketing challenges.
In short, we are specialists skilled at “Making Your Message Matter”.
Check out our website and be sure to visit the In The News section for the latest in what’s happening in funeral service.
In this digital age, we still believe in the power of traditional media and how it can work in tandem with social media and online marketing. More importantly, we believe in the funeral profession and how a funeral begins the healing process for a family that has lost a loved one.
WHY WEIGEL?
We believe there has never been a more exciting and challenging time in funeral service marketing. Here’s why:
- Whether it be a funeral home’s families or a funeral supplier’s customers, people today crave content. But just any content won’t do. Families and customers are looking for timely, engaging, and meaningful content that forms a direct connection with your company, its products, and its services.
- Effective communication starts with your company’s thought leadership about topics and trends that are important to families and prospects. Captivate, challenge, and inspire your families and customers. Build and enhance relationships as a community or industry leader.
- We compete in a multi-channel marketplace. People use many ways to explore their options before making a purchase. Therefore, it’s essential to identify and use all traditional and digital media that reach your families and prospects.
For more than twenty-five years, we have been immersed in funeral service marketing. Times have changed and so have we. Our flagship service – traditional marketing that involves media and content creation – is still the same. But over the years, we’ve expanded our offerings by adding digital solutions including online reputation management for today’s increasingly complex marketing challenges.
Are you looking for a marketing resource who thrives on challenges and works as a partner?