IN THE NEWS
Welcome to our “In the News” page, showcasing the impactful stories of our clients. In the fast-evolving landscape of marketing communications, our team has successfully elevated the profiles of these essential businesses within the funeral profession. From innovative product launches to thought leadership in industry publications, our clients’ success stories are a testament to our strategic approach. Discover how we have effectively communicated their commitment to quality, compassion, and innovation, positioning them as industry leaders. Through media coverage, press releases, and targeted campaigns, we have helped our clients not only navigate their unique challenges but also build lasting relationships with their audiences. Dive into our featured case studies to see how our communication strategies have played a crucial role in enhancing brand visibility and fostering positive connections.
Unintended Consequences
When we distributed a release on a name change at Lambeth-Troxler, this did not generate a news segment but did make Pierce-Jefferson top of mind when the station was looking for a firm for their feature segment on funerals during COVID-19.
Wanting Their Name in Lights
Sean and Leona McAllister wanted more ink for their company, so they contacted us. In addition to a regular stream of published news releases, we were able to leverage our contacts at American Cemetery and Cremation magazine to obtain this article.
Better Late Than Never
After Travis Monuments completed the mausoleum for Anthony Fatale following his death, the ten-year project provided a great feature story pitch about Fatale’s dream coming true.
The Trend That Never Ends
The media loves feature stories that include three basic elements – a consumer trend, a subject matter expert, and a consumer testimonial – and this clip does just that – and is now twenty-five years old.
Recognizing a Higher Calling
When American Funeral Director magazine was looking to do a story on why a funeral professional chose that profession, Anthem Partner’s Dillon Dickey was the perfect candidate to be featured.
A Unique Twist to Community Relations
Basham Funeral Care’s Cinco de Mayo celebration provided American Funeral Director magazine with a distinctive event for their feature on ways funeral homes connect with their communities.
Pets Make a Great News Pitch
When the Pet Loss Professional Alliance (PLPA) association held a convention in Cincinnati, the event provided a wonderful opportunity to promote both pet loss and the association.
The Faces of Grief
We believe it’s important to give back through pro bono work. Our “Faces of Grief” PSA campaign for the National Alliance for Grieving Children has increased awareness of children’s grief thanks to this public service announcement.
A Salute to Funeral Professionals
Amid the COVID-19 pandemic, the ICCFA’s Education Foundation asked us to create a public service campaign to pay tribute to the many people in funeral service who often go unnoticed as they care for our loved ones who have died.
Unfairly Tainted
When the funeral homes in the Front Range Funeral Network began to be impacted by the scandal brought on by Return To Nature Funeral Home located nearby, this Letter to the Editor was crafted to help set the record straight.
Local Connection Pays Dividend
When Basham Funeral Care decided to localize a national news story and pay tribute to a fallen Marine with local connections who was killed in the Afghanistan attacks, we were able to generate media mentions in their market.
Care After the Funeral
When the Medina Funeral Home added Full-Circle Aftercare to the services they provide families, we were able to leverage this offering into a news feature on a local station.